Awareness
Free flight DOOH + machine wrap + event POS.
Bright.BlueCity event · Connected retail media
Win a free Air Arabia flight in the city.
A fully branded Bright.Blue machine at the centre of a high-footfall city event — offering free Air Arabia flights via on-machine giveaway, route promos and QR-led entry at airarabia.com.
Free
Flight giveaway
Live
Digital Product Connect
170+
Destinations promoted
Real
First-party entry data
Air Arabia wrapped machine — screen, fascia and free-flight event branding
Full-screen DOOH, giveaway pop-ups and QR-led entry journey
Every scan and entry measured on Bright.Blue Connect
📍 City centre · Free flights · Event activation
Air Arabia × Bright.Blue
Bright.BlueIn the city · Point of discovery
Free Air Arabia flights at the centre of it all.
Full Air Arabia wrap on a Bright.Blue connected device — placed in the middle of the city event offering free flight entries, route promos and instant QR-led signup for travellers and locals alike.
50k+
Daily city footfall
3–5 min
Average dwell time
Full
Machine wrap & screen
Live
Route promos on-screen
Branded fascia, screen takeover and free-flight event POS
Interactive screen drives giveaway entries and route discovery
Physical OOH + digital connect — free flights that convert
Air Arabia × Bright.Blue
Bright.BlueMedia products
Every placement on the branded machine.
Full-screen Air Arabia creative across the event machine — free flight DOOH, route banners, giveaway pop-ups and Digital Product Connect to airarabia.com.
Full Air Arabia wrap
Free flight giveaway
Digital Product Connect → airarabia.com
Live event reporting
Air Arabia × Bright.Blue
Bright.BlueDefined audiences
Reach travellers where they already are.
City centre footfall, event crowds and travel-intent audiences — measured engagement, not modelled impressions.
City centre
Event & commuter footfall
Travel intent
Holiday & business travellers
Gen Z → 45+
Experience seekers & value flyers
What the machine delivers
Free flights + digital connect
Air Arabia × Bright.Blue
Digital Product Connect
Free flights from machine to airarabia.com.
A free flight giveaway journey sits on the branded city machine — bridging event discovery to entry signup, route promos and direct booking on airarabia.com.
QR-led journey straight to airarabia.com free flight entry pages
Your live giveaway site becomes the digital product on-machine
Setup, trafficking & live event reporting on Bright.Blue Connect
Consideration
Route banners, destination lead & giveaway pop-ups.
Conversion
QR scan + Digital Connect → free flight entry.
airarabia.com
Air Arabia × Bright.Blue
Bright.BlueCase study · Travel & transit
Natural energy across airports & rail.
890K shoppers across 68 travel and fitness venues. The same connected playbook for Air Arabia — physical presence with digital connect, measured live.
+28%
Repeat rate
4.9×
ROAS
890K
Shoppers
68
Venues live
Placement in airports, rail hubs and high-dwell venues
Guest trials with live mid-campaign readout
Closed-loop attribution — measured uplift, not modelled reach
Tenzing × Bright.Blue
Bright.BlueInvestment & next steps
Free Air Arabia city event package.
One branded machine. One free flight giveaway. Full retail media at the heart of your city event — from wrap to entry.
Package includes
- Machine: Branded Bright.Blue device — city centre placement
- Wrap: Full fascia & screen Air Arabia branding
- Offer: Free Air Arabia flight giveaway on-machine
- Media: DOOH, banners, pop-ups & route promos
- Connect: Digital Product Connect → airarabia.com entry
- Reporting: Live event dashboard on Connect
Next steps
- Confirm event location, dates & footfall estimates
- Share brand assets & free flight giveaway terms
- Approve machine wrap & on-screen Air Arabia creative
- Configure Digital Product Connect to airarabia.com entry
- Go live — daily performance readout during event
Adam Smith · adam.smith@bright.blue · Barry Davies · barry.davies@bright.blue
Air Arabia × Bright.Blue